The Effects of Google Algorithm Updates on SEO
When Google established an algorithm change in 2013, the rules of SEO writing transformed. Below are a few of the essential things to remember In the event you are a freelance writer that concentrates on supplying this sort of content.
Keywords aren’t the attention anymore. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also learned that spammers use this tip and so churn out a great deal of crap content. Hence, Google made tougher rules for ranking the websites predicated on churned content and also the targeted keywords. They require variety in the content you provide and the keywords you use. They also need you to start using branded anchor text.
The changes in Google algorithms require that you do not utilize one keyword in your anchor text repeatedly. For the same reason that they demand you do not fill your site with one a few keywords targeted in your content, they do not want you to do this in the anchor text also. They demand that you be creative and use variety. You should not use an exact match anchor text and spam sites are known for this. Most of the exact anchor text doesn’t use the right grammar. But, since there are plenty of searches conducted for all these words, many spammers still utilize them.
The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. If you’re doing so; you risk the sinking of your website’s rankings.
The most recent upgrades in Google algorithms would be to penalize the sites which use SEO tactics that are illegal and reward those that serve their traffic well. The main goal of these updates was to reduce the hacking and spamming while giving webmasters the tools they required to fix websites which were hacked.
The primary point is that Google is monitoring how you build backlinks and should have many non-relevant or low carb backlinksto your site, you may be in trouble. Google is also be monitoring how quickly you come up with your baclinks. Google raises a red flag if your website is new and you get spikes all of a sudden. It might ignore your backlinks and will likely sandbox the website.
The above points are the various ways in which Google algorithms have affected SEO which any SEO company should be aware of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.